Aqualis

The guiding principles :

To promote the concept of Ardenne Bleue more than ever before ;
To recognise and strengthen the actions of other players in the promotion of tourism ;
To strengthen the managerial control of the company .

Promotion of Ardenne bleue:

Revamp of the www.ardenne-bleue.be website ;
Taking part in, or creating, events under the Ardenne Bleue banner ;
Sponsoring events within the framework and conditions laid down by the board of directors ;
Publications with Ardenne Bleue as the headline ;
Media communication in both the general and specialist press ;
Development of a line of merchandising bearing the image of Ardenne Bleue.

Recognition and strengthening of the other players in the promotion of tourism :

Creation of a coordination structure combining Aqualis, the Tourist Offices and the Provincial Federation of Tourism ;
Starting a concerted programme of publishing brochures ;
Financial support for Ardenne Bleue´s Tourist Offices ;
Opening a shop window for tourism at the Verviers outlet mall site.

Strengthening tourism products :

Development of Aqualis´ Business & Events activities ;
Development of the tourism industry´s activities for the benefit of the local councils concerned ;
Development of environmental products (this point is linked to the completion of the rationalisation process with the ACBV – the local council association for the Vesdre basin).

Organisation and management of Aqualis :

To adapt the structures of the company under the terms of the local councils rationalisation process, decided by the government of Wallonia ;
To maintain, and even increase, the workforce, provided it is linked to the development of tourism products ;
Relocate the company´s head office.

Aqualis
SCRL

Boulevard Rener 17
4900 SPA

Tel.: 087 79 20 01
Fax: 087 79 20 09